Financial institutions have large amounts of detailed factual information to share, such as rates, fees and percentages, which—let’s be honest—can tend to be a dull read, especially if it’s presented in an outdated format. That’s why Kohler Credit Union approached us to update their website. They wanted a fresh, modern look with improved navigation and a more concise, intuitive organization of information. We rolled up our sleeves and put our money where our mouth is.
The main update we made to the Kohler Credit Union website was a creating a responsive design with a single database that seamlessly integrates on desktop, tablet and mobile versions of the site. A fresh look that’s crisp, clean and modern appeals to both previous users and potential customers. We also designed the site with a centralized location that allows the credit union to update rate changes that populate on multiple pages.
The newly designed website uses Google analytics to track and measure how visitors use the site. Our developers accomplished this by adding code snippets to track how visitors leave the site, see which ads and promotions they click on, which documents they download and which videos they watch. Kohler Credit Union can use these measurements to better understand their customers’ needs.
Dynamic’s website redesign for Kohler Credit Union has been awarded a 2015 Platinum Marcom award. The Platinum Award was given to only 16-percent of the entries and is presented to recognize the winners for their excellence in terms of quality, creativity and resourcefulness.