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September 8, 2010

Nest Launches Newly Designed Ecommerce Website

Creative. Authentic. Uncommon. Nest is both a design studio and an unparalleled source for sophisticated - yet casual - furnishings and gifts. When they needed a website redesign, they sought similar qualities in their vendor, which is what led them to DynamicDevelop. Nest was looking for a firm that understood what it meant to be a boutique, an expert at offering top quality products to those who appreciate them. DynamicDevelop fit the bill perfectly.

Nest is a popular destination for tourists who often lament not being able to shop Nest on a regular basis.  Pamela Butler Channel, owner of Nest, realized she could continue to serve these customers throughout the year by launching an online store to sell and ship her most popular products around the country.

DynamicDevelop took Nest through a comprehensive website redesign project, beginning with creating Information Architecture to map out the new site's organization and to plan for future feature updates.  This exercise led to a clean, clear organization of the website, allowing shoppers to easily locate the items they seek: bath, living, floor coverings, accessories, even wearable art are all easily accessible through site-wide navigation.

Nest is all about being elegant yet casual, and their site design needed a similar look. Expert design and high quality photography captured this with ease; showcasing the products in the setting users could picture in their homes. As a design firm, Nest can offer insight to any individual design problem and they offer a variety of products to address these needs.

As with most clients, Nest also wanted a simple and inexpensive way for its staff to add and update the content of the website, including adding new products to the online store.  DynamicDevelop was able to implement a full featured content management system so Nest staff could operate their business in the most cost effective way possible.

"Our customers love our new web site and online store", said Pam. "It was time for a web site that better branded the look and feel of Nest, and DynamicDevelop was an excellent partner from the design phase through implementation and even teaching us how to make changes ourselves!"

Ecommerce is a growing demand of small businesses, and DynamicDevelop has become an expert in this arena. When offering customers online shopping capabilities, the site must maintain PCI compliance and offer the security features standard on most ecommerce websites. DynamicDevelop has established a site that offers over 200 products for sale, a secure storefront to give shoppers peace of mind, and built a custom shipping solution to accommodate the breadth of products offered by Nest.

View the new Nest website online at http://NestHomeStore.com

Nest offers luxurious linens and accoutrements to dress the table and bed to textural rugs, distinctive work by American artisans and furniture customized to consumer specifications. They also offer the inspiration, the expertise and the service to make the individual home a haven. If an unforgettable gift is what you're seeking, Nest's trove of perfectly edited home fragrances, handmade jewelry and handbags, bath and body, throws, children's toys, books and more is sure to delight, again and again.

DynamicDevelop is an online solutions provider that creates elegant, innovative websites and marketing campaigns to help clients build their business online. A full-service resource for website design and development, email and social media marketing, domain management, and web and email hosting; DynamicDevelop has the expertise to grow your business.

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