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March 29, 2011

"Inside the Box" Redesign for Sheboygan Paper Box Company

While working with Jon Rost Brand Development, The Sheboygan Paper Box Company, a leading regional/national independent folding carton converter, signaled the need for a comprehensive update to their existing website.

Though their existing site showcased their services and capabilities, they identified several areas that could be improved: design and layout, navigation, and search engine optimization were to be focused on. Additionally, Sheboygan Paper Box desired the ability to manage updates to the website themselves. Rost recommended DynamicDevelop as the right agency for the project.


One of the main objectives was for the website to function as a tool for their sales team to utilize in follow-up contacts with clients. DynamicDevelop acted to meet their request by creating a site that would aid them in their business goals, outline and exemplify their capabilities with clarity, and establish an overall tone, or company culture.

"SPBCo had the pleasure of working with DynamicDevelop, through their partnership with Jon Rost Brand Development, in the total redesign of our web site," said Chris Brolin, Executive Vice President at Sheboygan Paper Box. "Not only did they bring the necessary technical skills to the project, but perhaps more importantly, James Grunewald and Trevor Irish exemplified the project management, communications, and service orientation that made for a very successful endeavor.  Our customers have already commented favorably on our redesigned web site."

DynamicDevelop audited the existing site to determine which elements would be necessary in the design of the new website. In addition, they looked at how the site layout could be simplified in order to enable a client to get the information they need with ease. After selecting a design that best met Sheboygan Paper Box's goals, DynamicDevelop worked to build the back end of the project using custom CSS and HTML coding. By electing not to code in Flash, DynamicDevelop provided a website designed to function no matter which web browser is used. The resulting site featured a clean, easy-to-navigate layout with a solid company tone and consistency across all pages.

DynamicDevelop also provided a custom content management system, or CMS, for Sheboygan Paper Box to use so they could update their site on the fly. This put Sheboygan Paper Box in complete control of the direction of their website, affording them the ability to change out images and text such as news items, capabilities and employment opportunities as often as they desired.

Sheboygan Paper Box Company has grown into a leading regional/national independent folding carton converter since its modest beginning in 1923. Owned by the Liebl family since 1950, the company has invested in state-of-the-art technology and equipment, the infrastructure to support it, and skilled professionals focused on making its customers successful.

DynamicDevelop Online Solutions is a web solutions provider that creates elegant, innovative websites and marketing campaigns to help clients build their business online. A full-service resource for website concept and development, domain registration, web hosting, e-mail marketing and social media marketing, DynamicDevelop has the expertise to grow your business.

Learn more by visiting http://dynamicdoes.com or by calling 920-459-8889.

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