Dynamic Keeps Alliance Laundry System's Distributor Web Sites Out of the Wash Header Image


February 1, 2012

Dynamic Keeps Alliance Laundry System's Distributor Web Sites Out of the Wash

During the summer of 2011, Alliance Laundry Systems of Ripon, Wis. came to a quandary when their main web host went out of business without providing adequate notice. Fortunately, they contracted Dynamic for an expedited solution.

Alliance, a well-known commercial laundry equipment manufacturer, had dozens of websites about to go offline due to their web host’s looming shutdown. After consulting with Dynamic, the time-sensitive dilemma birthed an all-hands-on-deck scenario, where Dynamic staff pooled all of their resources to launch 27 websites within one 24-hour-period.

The harried effort consisted of moving every dealer/distributor web domain along with the site’s content to Dynamic’s servers, whilst merging them into a custom content management system. The sites were then put together using web page templates tailored to Alliance’s distributors unique brand standards.

“Dynamic was extremely helpful and responsive in getting our distributor sites up and running. Our sites would have surely gone offline had Dynamic not been as flexible as they were,“ said Kathryn Rowen, Alliance Laundry Systems Senior Director of Marketing and Brand.

Due to Dynamic’s quick action, Alliance’s distributor websites transitioned smoothly and are now live with the preserved look, feel, and integrity of their content and brand.

“We created a web application that allowed us to roll out 27 templated websites for Alliance,” said Jason Irish, COO of Dynamic. “This proprietary content management system application allows clients to manage all of their sites’ content with Do-It-Yourself tools directly from Dynamic’s servers. As such, Alliance is now easily able to update their web pages with fresh content as needed.”


Alliance Laundry Systems offers solutions to a worldwide customer base through the delivery of premium quality laundry products and services. Alliance Laundry Systems brands include Speed Queen, IPSO, Uni Mac, Huebsch, Cissell, and Ajax.

Dynamic, Inc., is a full-service digital agency offering comprehensive web solutions to assist businesses of all sizes build their online commerce and reach. The Dynamic team takes website projects from concept to creation with assistance in research, planning, design, development and hosting. Additional agency services include online ad campaigns, email marketing, mobile websites and applications, domain registration, social media campaigns, strategic planning, brand identity development and direct marketing initiatives. Dynamic, originally named DynamicDevelop, was founded in 2006 and is privately held.

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